The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Non-Profit
Award
Agency
Client
Title
Category
Annual ID
SAVE US FROM THE USA
Agency: Stream and Tough Guy / Lisbon + Atlantic New York
Client: Change The Ref Category: Integrated / Omnichannel Campaigns for Good
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project Category: Radio & Audio
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project Category: Experiential & Immersive for Good
Olympic Games Opening Ceremony Paris 2024
Agency: Paname 24 / Paris
Client: Paris 2024 Category: Experiential & Immersive for Good
Olympic Games Opening Ceremony Paris 2024
Agency: Paname 24 / Paris
Client: Paris 2024 Category: Branded Entertainment for Good
Art Is Better When It Movies
Agency: Havas / New York
Client: Brooklyn Film Festival Category: Writing / Series
SAVE US FROM THE USA
Agency: Stream and Tough Guy / Lisbon + Atlantic New York
Client: Change The Ref Category: Posters / Series
The Surrender by Hans Zimmer
Agency: Ogilvy / Madrid
Client: Turismo de Andalucía Category: Artist / Brand Collaboration
Finish It
Agency: Diamond + Terry Fox Foundation
Client: Terry Fox Foundation Category: Artist / Brand Collaboration
The secret road safety anthem
Agency: Scholz & Friends / Germany
Client: Federal Ministry for Digital and Transport / German Road Safety Council Category: Artist / Brand Collaboration
Unsilence the Violence
Agency: Scholz & Friends / Germany + 2030 Kommunikation
Client: TERRE DES FEMMES Category: Public Relations for Good
The big shake up
Agency: Havas Germany / Duesseldorf + Seven.one AdFactory/ Creative House / Unterfoehring
Client: Aktion Deutschland Hilft e.V. (Alliance of German Aid Organisations) Category: Public Relations for Good
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project Category: Public Relations for Good
The First Speech
Agency: INNOCEAN / Berlin + Reporters Without Borders Germany / Berlin + Stink Berlin / Berlin
Client: Reporters Without Borders Category: Film & Video for Good
The Game-Changing Announcement
Agency: adam&eveDDB / New York + adam&eveDDB / London + adam&eveStudios / London + Blinkink / London
Client: The International Paralympic Committee Category: Social Media for Good
Face of Courage
Agency: Dentsu Creative Manila / Makati City + Foundation for Media Alternatives + CreativeFitting + Sound Design Inc
Client: Foundation for Media Alternatives Category: Social Media for Good
Assume That I Can
Agency: SMALL / New York + Coordown / Rome + Indiana Production / Milan
Client: Coordown Category: Social Media for Good
My Friend, Max Hate
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Social Media for Good
Listening to the Earth
Agency: AKQA Bloom + DaHouse Audio
Client: Planetary Guardians Category: Data Visualization / Static or Dynamic
Worm Food
Agency: VML Chile / Santiago + Clear Channel / Santiago + Oriental Films / Santiago de Chile + Gobierno de Chile / Santiago
Client: Gobierno de Chile Category: Out of Home
The Black Dog(s)
Agency: BETC / Paris
Client: Seconde Chance Category: Active Engagement / Call to Action
Inployable
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society Category: Sustainable Development Goals
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Sustainable Development Goals
Codes for Inclusion
Agency: Archer Troy / Mexico City + Google México / Mexico City + Techo México / Mexico City
Client: Google / TECHO Category: Sustainable Development Goals
Right to Care
Agency: Mullenlowe TREYNA / Manila + Quezon City Gender and Development Council / Manila
Client: Quezon City Gender and Development Council Category: Sustainable Development Goals
Finish It
Agency: Diamond + Terry Fox Foundation
Client: Terry Fox Foundation Category: Craft / Use of Technology
Opera
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client: Royal Ontario Museum (ROM) Category: Editing / Single
Mission Talita
Agency: Åkestam Holst NoA / Stockholm
Client: Talita Category: Guerilla / Game Modification
VISIONGRAM
Agency: DENTSU INC. / Tokyo + Pyramid Film Quadra Inc. / Tokyo + SHINDII, LLC. / Kanagawa
Client: JAPAN BLIND JUDO FEDERATION Category: Use of Technology
The Tale of Mr. Tight Ass
Agency: West BBDO / Los Angeles
Client: Getty PST ART Category: Casting / Actor
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Digital & Online / Gaming
e-Police Station
Agency: AlmapBBDO / Sao Paulo + Monster Films / São Paulo + Cabaret / Sao Paulo + Brand Gaming / Porto Alegre
Client: Wonder Women Tech Category: Digital & Online / Gaming
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Events & Experiential
The Touch Annual Report
Agency: Cheil Hong Kong
Client: Orbis Hong Kong Category: Corporate Communications
LEGACY
Agency: Publicis Conseil / Paris
Client: STOP VEO Category: TV, VOD, & Online / Over 90 Seconds - Single
THE LAST TRIP LA UNION NEWSPAPER
Agency: Grey México / Mexico City + Oriental Films Mexico / Mexico City
Client: ARTICULO 19 Category: TV, VOD, & Online / Over 90 Seconds - Single
My Friend, Max Hate
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: TV, VOD, & Online / Over 90 Seconds - Single
The Comeback
Agency: ALTO NY / New York + Exile + Radical Media + Truform Media
Client: Montefiore Einstein Category: Craft / Writing
The Impossible Choice
Agency: Ogilvy / Mumbai
Client: St. Jude India ChildCare Centres Category: Craft / Writing
The Rarest Stars Shine Brightest
Agency: ALTO NY / New York + Montefiore Einstein / New York + Biscuit Filmworks + Truform Media
Client: Montefiore Einstein Category: Branded Content
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Branded Content
The orange
Agency: LG2 / Montreal + Rodeo FX + Circonflex + FAAV Studio
Client: Fondation CHU Sainte-Justine Category: Branded Content
The Comeback
Agency: ALTO NY / New York + Exile + Radical Media + Truform Media
Client: Montefiore Einstein Category: Branded Content
THE MISSING REVIEW
Agency: Republica Havas / Miami
Client: AMIGOS FOR KIDS Category: Innovation / Execution in Social Media
The Sound of Violence
Agency: Cheil Hong Kong
Client: Save the Children Hong Kong Category: Sound Design
Award:
2025 Design Merit Award
Agency:
LiaoDesign
Client:
KAN TAI-KEUNG DESIGN AWARD
Title:
KTK 2024
Category:
Posters / Single
Annual ID:
OS25_DE094M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Stream and Tough Guy / Lisbon + Atlantic New York
Client:
Change The Ref
Title:
SAVE US FROM THE USA
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS25_IG036M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
My Friend, Max Hate
Category:
Sound Mixing
Annual ID:
OS25_MS051M
Award:
2025 Health & Wellness Merit Award
Agency:
Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Radio & Audio
Annual ID:
OS25_HW065M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX066M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Paname 24 / Paris
Client:
Paris 2024
Title:
Olympic Games Opening Ceremony Paris 2024
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX068M
Award:
2025 Branded Entertainment Merit Award
Agency:
Paname 24 / Paris
Client:
Paris 2024
Title:
Olympic Games Opening Ceremony Paris 2024
Category:
Branded Entertainment for Good
Annual ID:
OS25_BE069M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Havas / New York
Client:
Brooklyn Film Festival
Title:
Art Is Better When It Movies
Category:
Writing / Series
Annual ID:
OS25_MI076M
Award:
2025 Out of Home Merit Award
Agency:
Stream and Tough Guy / Lisbon + Atlantic New York
Client:
Change The Ref
Title:
SAVE US FROM THE USA
Category:
Posters / Series
Annual ID:
OS25_OH049M
Award:
2025 Out of Home Merit Award
Agency:
alma DDB / Miami
Client:
Change the Ref
Title:
Wrong Candidates
Category:
Posters / Series
Annual ID:
OS25_OH050M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Ogilvy / Madrid
Client:
Turismo de Andalucía
Title:
The Surrender by Hans Zimmer
Category:
Artist / Brand Collaboration
Annual ID:
OS25_MS043M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Diamond + Terry Fox Foundation
Client:
Terry Fox Foundation
Title:
Finish It
Category:
Artist / Brand Collaboration
Annual ID:
OS25_MS044M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Scholz & Friends / Germany
Client:
Federal Ministry for Digital and Transport / German Road Safety Council
Title:
The secret road safety anthem
Category:
Artist / Brand Collaboration
Annual ID:
OS25_MS045M
Award:
2025 Public Relations Merit Award
Agency:
Scholz & Friends / Germany + 2030 Kommunikation
Client:
TERRE DES FEMMES
Title:
Unsilence the Violence
Category:
Public Relations for Good
Annual ID:
OS25_PR056M
Award:
2025 Public Relations Merit Award
Agency:
Havas Germany / Duesseldorf + Seven.one AdFactory/ Creative House / Unterfoehring
Client:
Aktion Deutschland Hilft e.V. (Alliance of German Aid Organisations)
Title:
The big shake up
Category:
Public Relations for Good
Annual ID:
OS25_PR057M
Award:
2025 Public Relations Merit Award
Agency:
Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Public Relations for Good
Annual ID:
OS25_PR059M
Award:
2025 Film & Video Merit Award
Agency:
INNOCEAN / Berlin + Reporters Without Borders Germany / Berlin + Stink Berlin / Berlin
Client:
Reporters Without Borders
Title:
The First Speech
Category:
Film & Video for Good
Annual ID:
OS25_FI103M
Award:
2025 Social Media Merit Award
Agency:
adam&eveDDB / New York + adam&eveDDB / London + adam&eveStudios / London + Blinkink / London
Client:
The International Paralympic Committee
Title:
The Game-Changing Announcement
Category:
Social Media for Good
Annual ID:
OS25_SM078M
Award:
2025 Social Media Merit Award
Agency:
Dentsu Creative Manila / Makati City + Foundation for Media Alternatives + CreativeFitting + Sound Design Inc
Client:
Foundation for Media Alternatives
Title:
Face of Courage
Category:
Social Media for Good
Annual ID:
OS25_SM079M
Award:
2025 Social Media Merit Award
Agency:
SMALL / New York + Coordown / Rome + Indiana Production / Milan
Client:
Coordown
Title:
Assume That I Can
Category:
Social Media for Good
Annual ID:
OS25_SM080M
Award:
2025 Social Media Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
My Friend, Max Hate
Category:
Social Media for Good
Annual ID:
OS25_SM082M
Award:
2025 Design Merit Award
Agency:
AKQA Bloom + DaHouse Audio
Client:
Planetary Guardians
Title:
Listening to the Earth
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS25_DE088M
Award:
2025 Health & Wellness Merit Award
Agency:
VML Chile / Santiago + Clear Channel / Santiago + Oriental Films / Santiago de Chile + Gobierno de Chile / Santiago
Client:
Gobierno de Chile
Title:
Worm Food
Category:
Out of Home
Annual ID:
OS25_HW058M
Award:
2025 Social Media Merit Award
Agency:
BETC / Paris
Client:
Seconde Chance
Title:
The Black Dog(s)
Category:
Active Engagement / Call to Action
Annual ID:
OS25_SM045M
Award:
2025 Sustainable Development Goals Pencil Merit Award
Agency:
FCB Canada / Toronto
Client:
Canadian Down Syndrome Society
Title:
Inployable
Category:
Sustainable Development Goals
Annual ID:
OS25_SD004M
Award:
2025 Sustainable Development Goals Pencil Merit Award
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Sustainable Development Goals
Annual ID:
OS25_SD005M
Award:
2025 Sustainable Development Goals Pencil Merit Award
Agency:
Archer Troy / Mexico City + Google México / Mexico City + Techo México / Mexico City
Client:
Google / TECHO
Title:
Codes for Inclusion
Category:
Sustainable Development Goals
Annual ID:
OS25_SD007M
Award:
2025 Sustainable Development Goals Pencil Merit Award
Agency:
Mullenlowe TREYNA / Manila + Quezon City Gender and Development Council / Manila
Client:
Quezon City Gender and Development Council
Title:
Right to Care
Category:
Sustainable Development Goals
Annual ID:
OS25_SD008M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Diamond + Terry Fox Foundation
Client:
Terry Fox Foundation
Title:
Finish It
Category:
Craft / Use of Technology
Annual ID:
OS25_IG042M
Award:
2025 Health & Wellness Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
My Friend, Max Hate
Category:
Social Media
Annual ID:
OS25_HW056M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client:
Royal Ontario Museum (ROM)
Title:
Opera
Category:
Editing / Single
Annual ID:
OS25_MI081M
Award:
2025 Gaming Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
Talita
Title:
Mission Talita
Category:
Guerilla / Game Modification
Annual ID:
OS25_GA021M
Award:
2025 Creative Use of Data Merit Award
Agency:
DENTSU INC. / Tokyo + Pyramid Film Quadra Inc. / Tokyo + SHINDII, LLC. / Kanagawa
Client:
JAPAN BLIND JUDO FEDERATION
Title:
VISIONGRAM
Category:
Use of Technology
Annual ID:
OS25_CU033M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
West BBDO / Los Angeles
Client:
Getty PST ART
Title:
The Tale of Mr. Tight Ass
Category:
Casting / Actor
Annual ID:
OS25_MI113M
Award:
2025 Direct Marketing Merit Award
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Digital & Online / Gaming
Annual ID:
OS25_DM066M
Award:
2025 Direct Marketing Merit Award
Agency:
AlmapBBDO / Sao Paulo + Monster Films / São Paulo + Cabaret / Sao Paulo + Brand Gaming / Porto Alegre
Client:
Wonder Women Tech
Title:
e-Police Station
Category:
Digital & Online / Gaming
Annual ID:
OS25_DM068M
Award:
2025 Public Relations Merit Award
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Events & Experiential
Annual ID:
OS25_PR030M
Award:
2025 Design Merit Award
Agency:
Cheil Hong Kong
Client:
Orbis Hong Kong
Title:
The Touch Annual Report
Category:
Corporate Communications
Annual ID:
OS25_DE057M
Award:
2025 Film & Video Merit Award
Agency:
Publicis Conseil / Paris
Client:
STOP VEO
Title:
LEGACY
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI074M
Award:
2025 Film & Video Merit Award
Agency:
Grey México / Mexico City + Oriental Films Mexico / Mexico City
Client:
ARTICULO 19
Title:
THE LAST TRIP LA UNION NEWSPAPER
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI078M
Award:
2025 Film & Video Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
My Friend, Max Hate
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI086M
Award:
2025 Health & Wellness Merit Award
Agency:
ALTO NY / New York + Exile + Radical Media + Truform Media
Client:
Montefiore Einstein
Title:
The Comeback
Category:
Craft / Writing
Annual ID:
OS25_HW071M
Award:
2025 Health & Wellness Merit Award
Agency:
Ogilvy / Mumbai
Client:
St. Jude India ChildCare Centres
Title:
The Impossible Choice
Category:
Craft / Writing
Annual ID:
OS25_HW072M
Award:
2025 Health & Wellness Merit Award
Agency:
ALTO NY / New York + Montefiore Einstein / New York + Biscuit Filmworks + Truform Media
Client:
Montefiore Einstein
Title:
The Rarest Stars Shine Brightest
Category:
Branded Content
Annual ID:
OS25_HW032M
Award:
2025 Health & Wellness Merit Award
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Branded Content
Annual ID:
OS25_HW033M
Award:
2025 Health & Wellness Merit Award
Agency:
LG2 / Montreal + Rodeo FX + Circonflex + FAAV Studio
Client:
Fondation CHU Sainte-Justine
Title:
The orange
Category:
Branded Content
Annual ID:
OS25_HW036M
Award:
2025 Health & Wellness Merit Award
Agency:
ALTO NY / New York + Exile + Radical Media + Truform Media
Client:
Montefiore Einstein
Title:
The Comeback
Category:
Branded Content
Annual ID:
OS25_HW037M
Award:
2025 Social Media Merit Award
Agency:
Republica Havas / Miami
Client:
AMIGOS FOR KIDS
Title:
THE MISSING REVIEW
Category:
Innovation / Execution in Social Media
Annual ID:
OS25_SM095M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Cheil Hong Kong
Client:
Save the Children Hong Kong
Title:
The Sound of Violence
Category:
Sound Design
Annual ID:
OS25_MS048M
Award:
2025 Creative Use of Technology Merit Award
Agency:
Publicis Conseil / Paris
Client:
SOLAR IMPULSE
Title:
AI. IMPULSE
Category:
Technology for Good
Annual ID:
OS25_CT033M